Also, instead of the Daytona 500 (rednecks going left) they should promote the 24 Hours of Daytona (Rolex is the usual sponsor). Those are GT cars (and prototypes) that race for a full 24 hours. Of course, that already happened, but it's a much better racing series.
Of course, the Rolex 24 Hour was a couple of weeks ago. Still, it'd be a better racing series to advertize!
And, don't get offended at 'rednecks'. I've historically got a pretty red neck! (We call that 'gainful employment' where I come from.) Man, I've lugged more old-school concrete forms than you can count. They were the old type with real 2 x 4s holding 3/4" plywood. They were also soaked in years' worth of 'form oil'.
(Concrete work sucks. Do not do it!)